For the Data Insights Conference, Microsoft Sponsors wanted to create an augmented reality scavenger hunt experience for their conference attendees that told a story, and communicated the narrative of their data product suite in a fun and interesting way.
We decided to design the narrative with a science fiction theme, featuring a spaceship and her crew. We took inspiration from works of science fiction such as Star Trek: Voyager, for the focus on exploration and information, and Firefly, for its rag-tag crew of misfits that form a mismatched family. Each of the crew members was based on one of the core BI applications.
The users of the AR Scavenger Hunt app would scour the convention center and vendor booths for AR hot-spots, such as posters and character images, and aid the Datanauts in capturing and processing wild Databyters, learning about the products and services of the Microsoft applications, such as Power BI, Microsoft Flow, and others.